Standing orders, without the calls
Every afternoon, each customer gets tomorrow’s order. They change it in one tap, or leave it as is.
- Bluebird Café30 Croissants+610 BaguettesChanged
- Oak & Rye12 CroissantsSent
- Northside Deli16 BaguettesConfirmed
- Lumen Coffee30 MuffinsOpened
- Saint Mark's Deli10 BaguettesSkipped
- Juniper Café18 Croissants8 BaguettesSent
- Harbor Hotel48 Croissants20 Baguettes10 Pains au chocolatMust confirm
- Mill Street Market12 Baguettes12 MuffinsOpened
To make
- Lumen Coffee opened their order
- Saint Mark's Deli replied “closed tomorrow”
- Northside Deli replied “yes thanks”
- Mill Street Market opened their order
Drag the line or press playExample day · made-up customers
Most customers order the same thing most days. So they don’t have to place an order. They only tell you what changes.
Nothing to install.
One email with tomorrow’s order, changed in one tap. For accounts where you need a yes, Usual asks for one.
Tuesday, October 20
- Espresso bagusually 6−8+
- Decaf bag−2+
Only the changes reach you.
Replies, texts and pasted chats become suggested changes. Accept each with one key.
can we do 6 cases of lettuce?
| Product | Standing | Asked for |
|---|---|---|
| Case of lettuce | 4 | 6 |
Applied. Olive & Ash gets 6 tomorrow.
The list writes itself.
When orders close: what to make, how to pack it, and where each route goes.
| Baguette | 64+4 |
| Croissant | 108+12 |
| Muffin | 30 |
| Pain au chocolat | 10 |
- 1Harbor Hotel
- 2Juniper Café
- 3Saint Mark’s Deli
Set up in an afternoon.
- 1
Paste your customers
From Excel or Google Sheets: name, days, standing order, email.
- 2
Look it over
Check tomorrow’s orders and preview the email. Nothing is sent yet.
- 3
Turn on emails
From then on, orders go out each afternoon and close on time.
For anyone with regulars.
Usual for bakeries →- Bread
- Pastries
- Coffee beans
- Produce
- Milk
- Eggs
- Linen
- Towels
- Water
- Flowers
- Ice
And the details.
| Mon | Tue | Wed | Thu | Fri | Sat | |
|---|---|---|---|---|---|---|
| Croissant | 24 | 24 | 24 | 24 | 30 | 48 |
| Baguette | 10 | 10 | 10 | 10 | 12 | 20 |
- Harbor HotelReminded 6:00 PM
- Saint Mark’s DeliConfirmed 6:12 PM
- Fri 23Sends Thu
- Sat 24Sends Fri
- Sun 25Closed
- Mon 26Sends Sat
- Bluebird CaféChanged 4:05 PM
- Oak & RyeOpened 3:40 PM
- Lumen CoffeeNot opened yet
| Croissant | Baguette | Muffin | |
|---|---|---|---|
| Bluebird Café | 30 | 10 | — |
| Oak & Rye | 12 | — | 6 |
| Lumen Coffee | — | — | 30 |
- Mon, Oct 19Locked 8:00 PM · 8 orders
- Sat, Oct 17Locked 8:00 PM · 7 orders
- Fri, Oct 16Locked 8:00 PM · 8 orders
Questions
What does it cost?
Nothing during the pilot. Before it ends we’ll agree a monthly price with you. Nothing is ever charged automatically.
Do my customers need an account or an app?
No. Each email has a private link to that day’s order. It works on any phone.
What if a customer forgets to reply?
Their standing order goes out as it does today. For accounts where you need a yes, mark them “must confirm”: Usual reminds them and flags them until they answer.
Can they just reply to the email?
Yes. Replies, pasted texts and calls you log become suggested changes. You decide what happens.
What about changes after orders close?
The locked list never changes on its own. A late request can go onto the next delivery day in one click.
How do I get my customers in?
Paste rows from a spreadsheet: customer, days, standing order, email.
Let tomorrow’s orders take care of themselves.
Usual is in a small pilot with a few bakeries. Tell us how you take orders today, and we’ll set it up with you. Free during the pilot.